Social network marketing value geometry

Without a doubt, social network brings to our life disruptive change, affecting our friends, family and to the current social events in the way. But social network for the influence of the business what is like? Facebook marketing executive director Penn nereo Rocco said the situation is not very optimistic.Payne think, social network for business is not always to be effective way. Most of the attempted to use the social network realization commercial purpose of users have had some degree of contempt and abuse. They were called "garbage information maker" (Spammers), on social networking sites were not "add for good friend", "shield", is pulled black, or was publicly mocking. So, in that case, the social network marketing to the investment of how many returns? This is now the biggest social business problems. Payne said, this situation exists for several years, and it is difficult to track. Most people still tend to put the social network as a private affairs, and non-commercial use. But, the market marketing personnel are still in use this way on marketing, and try to make the boss, the staff and the board of directors includes, all believe this is effective. In social web site for, the return on investment is a subject of debate.
A from MDG Advertising of the Advertising firm chart "social network investment rate of return" according to display, social network marketing return on investment return-on-investment (ROI) is not as obvious as people think. As the chart shows, the social network Facebook brings the most obvious ROI, is the most valuable social marketing platform, but significant increase of only 14.3%, Twitter and LinkedIn only 11.4% and 10.9% respectively. And, more companies are planning to increase marketing investment on YouTube.

In addition, the social network marketing is not a suitable for and uniform metric. Click on the quantity is not the only. In the research of the chief marketing officer accepted the (CMO), 96% of sales target and begin to surmount web standard to identify its value. What's your goal? Is short-term sales, or sales promotion to supplement the competition? Is to strengthen the contact with existing customers, or to increase product search volume?

And, according to research firm forrest (Forrester) information displays that judge the value of social media marketing to consider the four factors: one is the cost of the increase or decrease, and the second is the brand effect is improved, and three is risk management, the company is ready to cope with may cause of brand of the negative impact, four is digital assets have increased.